Why it's not too late for a winter home sale

Winter is a hidden gem in terms of selling property. While the thought of frosty mornings and shorter days might not initially scream "real estate gold," we detail the surprising advantages of putting your home on the market during the cooler months below. So, ditch the misconceptions and embrace the possibilities of a successful winter sale. And if you’re thinking of a winter sale, there’s still time. 

Why you should consider a winter home sale

1. A buyer’s market with serious intent

One of the biggest perks of selling in winter is the shift in buyer demographics. While the pool of potential buyers shrinks, the quality typically increases. With fewer properties competing for attention, serious buyers actively searching stand out. 

These highly motivated individuals are likely pre-approved for finance and ready to move quickly, minimising the risk of the sale falling through. So take advantage of the opportunity to have your property be the star and increase the likelihood of a higher offer by selling in winter. 


2. Less competition among sellers

Spring might be the busiest selling season, but it also means more competition. Listing your home in winter allows you to get ahead of the curve. Less competition also equals higher demand, which works in your favour.

With fewer properties on the market, yours will receive more individual attention from agents and potential buyers, resulting in a smoother and potentially faster selling process. 

3. You can style your home for success

It’s not all doom and gloom, as winter offers its own unique aesthetic potential. Here are some tips to transform your home into a cosy haven that entices winter buyers:

  • Warm up the interiors: Embrace the season by incorporating warm tones and textures. Think plush throws, chunky knit blankets, and strategically placed cushions in rich browns, oranges and deep reds.
  • Let there be light: As the days shorten, maximise natural light by keeping windows clear and trimming back any overgrown greenery. Add inviting lamps with warm bulbs to create a soft glow in the evenings.
  • Embrace the fireplace: A crackling fire is the epitome of winter comfort. If you have a fireplace, ensure it's cleaned and ready. Stage the area with cosy armchairs and a coffee table, inviting buyers to envision themselves relaxing by the fire.
  • Winterise your garden: Don't let a bare garden deter potential buyers. Focus on the beauty of winter by keeping paths clear, adding evergreen plants, and incorporating decorative elements like fairy lights or outdoor sculptures.


Creating a warm, inviting atmosphere showcases the potential for comfy winter nights and family gatherings, making your property highly desirable to winter buyers seeking a haven from the cold.

4. Easier access to professionals

Especially in busy metropolises like Sydney, professionals like mortgage brokers, conveyancers, and movers have a lower work volume in winter. This is music to your ears, making it much easier to get appointments and fast-track your sale. Plus, it never hurts to ask if some businesses, like movers, are open to price negotiations to attract customers.

5. Set yourself up for success

By selling in winter, you free yourself up to participate in the spring-buying frenzy without the pressure of selling your own property first. This gives you a wider range of options and potentially a better deal on your next home because you’re in a position to move quickly.

Winter can be your secret weapon in the Sydney property market. It’s important to remember the market fluctuates, not buyers, as they base their decisions on personal circumstances and savings. So, if you choose to sell in winter, there will be buyers, and you can still achieve a great result.

Wondering about a winter sale? 

Reach out to Page&Co today for a no-obligation chat or appraisal of your home. 

Karen Page
Friendly, caring and attentive, Karen Page is a customer focused professional with a genuine passion for helping people transition through the different stages of their life.