Video: You're selling a lifestyle, not just a property

When home buyers search online listings, they give most properties about three seconds’ worth of attention. You want yours to be the one that gets eyeballs on it longer. How? By creating an emotional connection to your home so it appeals to your target market. 

Who is your target market? Ask me, and I can assess your home and use my experience to determine your potential buyers. It is important to market your home to your target audience and promote not just your home but the lifestyle it provides. 

A video is a great way of showcasing your home. If buyers are overseas, it gives them a great sense of what the home is like. Statistically, a buyer will also spend a longer time viewing your home if they can watch a video. 

If your home is located in a highly rated school district, highlight this in your marketing material to appeal to families who value quality education. 

If your home is located near public transport or highways, highlight the commute, as this will appeal to buyers who like convenience. 

If your home is located next to beautiful bushland, nature reserves and walks, don’t forget to mention these as they all help to appeal to the lifestyle factor of living in your suburb. 

It is important to engage an agent who is familiar with your area, understands all the lifestyle attributes of your suburb and can highlight these to buyers. I have lived in the local area with my family for 23 years and am well versed on the lifestyle factors in the northern suburbs of Sydney and why families love to live here.

So give me a call, and I can make sure your marketing includes all the appealing attributes of our beautiful suburbs. I love talking to buyers about our fabulous area too!


Karen Page
Friendly, caring and attentive, Karen Page is a customer focused professional with a genuine passion for helping people transition through the different stages of their life.