Video: How property marketing works

When we sell your home, we do much more than take some pretty pictures and talk about the number of bedrooms and bathrooms the property possesses. 

First, we need to consider which category of buyers will be most suited to your home. Will your home be priced for and appeal to first-home buyers looking for a starter property? Is your home clearly a family home? Is your home more suited to downsizers? 

For first-home buyers, we’d promote the proximity of the home to transport networks, nearby pre-schools and the potential for capital growth. First-home buyers are attracted to homes that are ready to move in. For those with lower budgets, homes that need renovating can also appeal. 

For buyers with families, we talk to them about the features of your home that would meet their needs. Families mainly look for liveability. That means an easy flow from room to room, perhaps a second living area that could be for the children only, a large outdoor area for families with younger children and, for all ages, a pool or some form of outdoor entertainment. Family buyers will look for a home located in the right school catchment area. 

Downsizers generally don’t want a large outdoor area they need to manage. If your home is smaller and easier to maintain and is within easy reach of local shops and medical centres, then we’d market your home to downsizers. 

If you are curious to know which segment your home will appeal to most and how we can promote its key features, give me a call.